Does the content of your website coordinate with the content of your other marketing efforts (Ex: radio, TV, print advertising, brochures)?
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| Do you use pay-per-click online advertising? |
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If you use pay-per-click:
Was your campaign created by a certified Google AdWords professional?
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Have you analyzed local market demographics to:
Find the best places to advertise your website? |
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| Determine placement through Google AdWords? |
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| Place banner ads on highly-relevant local websites? |
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| Do you regularly adjust the content and features of your site based on that information? |
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Is your site linked with accounts on any of the following social media sites?
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| Does your website have a clear navigational structure? |
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| What is the maximum number of clicks it takes to reach a page within your website? |
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| Is the text on your website easy to read? |
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| Is the type large enough? |
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| Is there enough contrast between text and background? |
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| Is your website compatible with all major browsers? |
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| Does your website load quickly (within 5 seconds)? |
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| Does your website include text links? |
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| Do you include animations or special effects? |
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| Can users contact you through your website? |
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| Have you freshened your site’s look (color, design, images) within the past two years? |
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| Do you update content on a regular basis? |
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| Do you include animations or special effects? |
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| Does your site include video or photo libraries? |
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Is the content of your site written with search engine optimization in mind?
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